Timeline
“Make the site Web 2.0-like, colorful, and have flash,” I was told. So here you have a colorful Web 2.0 online brokerage site. They wanted a flash-timeline piece to convey that the product was “next generation.” Otherwise, the goal was to appear simple and easy. I approached that by using large icons next to text links, lots of spacing on a grid-based layout, large type, and of course, reducing the amount of items on the page. The company’s branding has been blue, in color, throughout it’s history, so that was kept. We updated it with heavy use of black to allow the light-blue to stand out. The orange rust naturally pops against those two colors.
