FOLIOfn
This version was created just over a year ago. The CMO at the time requested that the site appear “widget-y” even though we didn’t really have any widgets. Other requests were that it be light and airy, using lots of white, similar to the Apple website at the time. The content focused on life solutions for people (but still keeping that “next-generation of investing” feel). Each section for Retirement, College, and Savings had their own adjusted color scheme, to help guide visitors along the initially chosen path.